{"id":76943,"date":"2016-11-30T15:00:33","date_gmt":"2016-11-30T14:00:33","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=76943"},"modified":"2016-11-30T12:54:48","modified_gmt":"2016-11-30T11:54:48","slug":"peugeot-montage-et-commercialisation-dun-vehicule-pick-up-en-tunisie","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/peugeot-montage-et-commercialisation-dun-vehicule-pick-up-en-tunisie\/","title":{"rendered":"PEUGEOT : montage et commercialisation d\u2019un v\u00e9hicule Pick-up en Tunisie"},"content":{"rendered":"<p><a href=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2016\/11\/image-0-02-05-51b8d4424b580efef8473479aeb4822ef96e417a6fd62a5f9ee25c590d0571a5-V.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-76945\" src=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2016\/11\/image-0-02-05-51b8d4424b580efef8473479aeb4822ef96e417a6fd62a5f9ee25c590d0571a5-V.jpg\" alt=\"image-0-02-05-51b8d4424b580efef8473479aeb4822ef96e417a6fd62a5f9ee25c590d0571a5-v\" width=\"640\" height=\"428\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2016\/11\/image-0-02-05-51b8d4424b580efef8473479aeb4822ef96e417a6fd62a5f9ee25c590d0571a5-V.jpg 640w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2016\/11\/image-0-02-05-51b8d4424b580efef8473479aeb4822ef96e417a6fd62a5f9ee25c590d0571a5-V-300x201.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>\u00a0<\/strong><strong>La STAFIM d\u00e9marre une nouvelle \u00e9tape de son Partenariat avec le Groupe PSA et annonce la signature d\u2019une Lettre d\u2019Intention pour le montage et la commercialisation d\u2019un v\u00e9hicule pick-up de la marque PEUGEOT.<\/strong><\/p>\n<p>A l\u2019occasion de la Conf\u00e9rence Internationale sur l\u2019Investissement <em>\u00ab\u00a0Tunisia 2020\u00a0\u00bb<\/em> qui s\u2019est tenue \u00e0 Tunis, sous la Pr\u00e9sidence du Chef de l\u2019Etat tunisien, \u00a0B\u00e9ji Ca\u00efd Essebsi en pr\u00e9sence des chefs d\u2019\u00e9tats et des gouvernements, notamment le Premier Ministre Fran\u00e7ais, Manuel Valls\u00a0; \u00a0Abderrahim Zouari, Vice Pr\u00e9sident de la STAFIM et Jean-Christophe Qu\u00e9mard, Directeur de la r\u00e9gion Moyen-Orient et Afrique du Groupe PSA ont sign\u00e9 aujourd\u2019hui une Lettre d\u2019Intention concernant le montage et la commercialisation d\u2019un mod\u00e8le pick-up de la marque PEUGEOT en Tunisie.<br \/>\nA l\u2019occasion de cette signature, Jean-Christophe \u00a0Qu\u00e9mard a d\u00e9clar\u00e9\u00a0<em>: \u00abPartenaire historique du d\u00e9veloppement de la fili\u00e8re automobile en Tunisie, le Groupe PSA, avec ce projet a bien l\u2019intention de confirmer sa position de leader \u00bb.<br \/>\n<\/em>Abderrahim Zouari a rajout\u00e9\u00a0: \u00ab\u00a0Cette signature marque le d\u00e9marrage d\u2019une nouvelle \u00e9tape de notre partenariat avec le Groupe PSA, une \u00e9tape de d\u00e9veloppement industriel dont l\u2019avenir est tr\u00e8s prometteur, en m\u00eame temps qu\u2019elle concr\u00e9tise un engagement fort en faveur de la Tunisie, de son \u00e9conomie et de sa population\u00a0\u00bb.<br \/>\nCe projet de montage d\u00e9marrera fin 2017 pour une production en s\u00e9rie d\u00e9but 2018. Le volume annuel de d\u00e9marrage de 1200 unit\u00e9s est destin\u00e9 \u00e0 couvrir les besoins du march\u00e9 tunisien. Un plan de d\u00e9veloppement futur permettra d\u2019assurer la p\u00e9rennit\u00e9 du projet.<br \/>\nCette unit\u00e9 industrielle permettra dans sa premi\u00e8re phase de cr\u00e9er plus de 300 emplois en Tunisie et s\u2019appuiera sur la diversit\u00e9 et l\u2019excellent niveau de la fili\u00e8re des fournisseurs automobiles en Tunisie.<\/p>\n<p><span style=\"color: #993300\"><strong>La fameuse 404 B\u00e2ch\u00e9e de retour<br \/>\n<\/strong><\/span>La marque Peugeot est l\u2019un des acteurs majeurs sur le march\u00e9 automobile en Tunisie, position h\u00e9rit\u00e9e d\u2019une tr\u00e8s longue histoire, d\u00e9marr\u00e9e en 1930. Les Tunisiens gardent un souvenir m\u00e9morable de la pr\u00e9sence de Peugeot sur le march\u00e9 du pick-up avec la 404 b\u00e2ch\u00e9e, \u00a0qui a jou\u00e9 un r\u00f4le important dans le d\u00e9veloppement \u00e9conomique de la Tunisie, en particulier dans les r\u00e9gions rurales.<br \/>\nLa Stafim est le partenaire exclusif de la marque Peugeot en Tunisie depuis 1930, elle s\u2019appuie sur le plus grand r\u00e9seau de distribution automobile tunisien avec 4 sites propres et un r\u00e9seau d\u2019agents de 32 points de vente, couvrant l\u2019ensemble du territoire. Ce r\u00e9seau commercialise l\u2019ensemble de la gamme PEUGEOT, entretient et r\u00e9pare un parc de 200.000 v\u00e9hicules de la marque et repr\u00e9sente pr\u00e8s de 1300 emplois.<br \/>\nLe groupe Stafim est d\u00e9sormais constitu\u00e9 de 5 soci\u00e9t\u00e9s\u00a0: Stafim SA (importation et distribution de v\u00e9hicules neufs), Stafim Gros (activit\u00e9 Pi\u00e8ces de Rechange), Stafim Logistique (stockage, transport, pr\u00e9paration), un Centre de Formation sp\u00e9cialis\u00e9 et une nouvelle soci\u00e9t\u00e9 Stafim Industrie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0La STAFIM d\u00e9marre une nouvelle \u00e9tape de son Partenariat avec le Groupe PSA et annonce la signature d\u2019une Lettre d\u2019Intention pour le montage et la commercialisation d\u2019un v\u00e9hicule pick-up de&hellip;<\/p>\n","protected":false},"author":60,"featured_media":76947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,1464,1],"tags":[],"class_list":["post-76943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie","category-entreprises","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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