{"id":77169,"date":"2016-12-02T23:12:49","date_gmt":"2016-12-02T22:12:49","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=77169"},"modified":"2016-12-25T13:05:05","modified_gmt":"2016-12-25T12:05:05","slug":"honda-sponsor-de-lesperance-sportive-de-tunis","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/honda-sponsor-de-lesperance-sportive-de-tunis\/","title":{"rendered":"HONDA, sponsor de l\u2019Esp\u00e9rance Sportive de Tunis"},"content":{"rendered":"

 <\/p>\n

<\/a>La soci\u00e9t\u00e9 Japanese Motors Company (JMC), concessionnaire agr\u00e9\u00e9 en Tunisie du constructeur automobile japonais HONDA, vient de signer son premier contrat de partenariat et de sponsoring avec le club sportif l\u2019Esp\u00e9rance Sportive de Tunis.<\/p>\n

<\/a><\/p>\n

La signature du contrat a eu lieu lors d\u2019une c\u00e9r\u00e9monie, tenue au si\u00e8ge de la soci\u00e9t\u00e9 sis \u00e0 la Route de Gammarth, et a \u00e9t\u00e9 marqu\u00e9e par la pr\u00e9sence du management de la soci\u00e9t\u00e9 ainsi que les membres du comit\u00e9 directeur et les joueurs du club de la capitale.<\/p>\n

<\/a><\/p>\n

\u00abCe contrat s\u2019inscrit dans le cadre de la strat\u00e9gie de Honda en Tunisie comme \u00e0 l\u2019international ayant pour objectif le soutien du sport du haut niveau. Le choix de l\u2019EST, doyen des clubs sportifs tunisiens, confirme ce choix. Nous soutenons l\u2019esp\u00e9rance durant cette saison d\u00e9terminante pour le club \u00e0 l\u2019\u00e9chelle national et africain tout en esp\u00e9rant r\u00e9ussir ensemble \u00e0 promouvoir le sport tunisien dans les rendez-vous sportifs phares.\u00bb, <\/em>d\u00e9clare Samir Landolsi, Directeur G\u00e9n\u00e9ral de la soci\u00e9t\u00e9 JMC.<\/p>\n

Honda et JMC, soutien vari\u00e9 et d\u00e9terminant au sport
\n<\/strong>En moins d\u2019une ann\u00e9e d\u2019existence en Tunisie, le bilan de Honda et JMC relatif au sponsoring sportif est plus que satisfaisant avec six actions. Honda a touch\u00e9 des disciplines sportives diverses.
\nHonda a soutenu le championnat d\u2019Afrique de judo, tenu en Tunisie (08\/09\/10 avril 2016) dont les champions tunisiens ont fait des performances honorables. Cette exp\u00e9rience a incit\u00e9 le constructeur japonais \u00e0 soutenir l\u2019\u00e9v\u00e8nement \u00ab\u00a0African Judo Junior and Cadet Open<\/em>\u00a0\u00bb, tenu \u00e0 Tunis (23&24 Avril 2016).
\nAu niveau des sports m\u00e9caniques, Honda, fid\u00e8le \u00e0 ses engagements et performances, a soutenu le championnat national de course de Montagne tenu successivement \u00e0 Zriba (17 Avril 2016) et Medjez El Bab (15 mai 2016).<\/p>\n

<\/a>D\u2019autres disciplines sportives ont eu l\u2019int\u00e9r\u00eat de Honda tel que le cyclisme \u00e0 travers une contribution importante \u00e0 la r\u00e9ussite de la 33\u00e8me<\/sup> \u00e9dition du tour de Tunisie international de cyclisme (du 21 au 24 Mai 2016) et le championnat de Tunisie de Cyclisme (5 juin 2016).
\nA l\u2019\u00e9chelle internationale, le sponsoring sportif de la marque touche multiples disciplines sportives tels que le formule 1 (\u00e9quipe Honda), le football (Honda FC au Japon) et autres. Le constructeur automobile japonais a consacr\u00e9 au sport 60% de son budget sponsoring 2016 contre 40% pour le reste des champs d\u2019interventions (culture, social, loisirs\u2026). Un chiffre cl\u00e9 qui refl\u00e8te l\u2019importance du sport dans la strat\u00e9gie de communication de la marque.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  La soci\u00e9t\u00e9 Japanese Motors Company (JMC), concessionnaire agr\u00e9\u00e9 en Tunisie du constructeur automobile japonais HONDA, vient de signer son premier contrat de partenariat et de sponsoring avec le club…<\/p>\n","protected":false},"author":60,"featured_media":78585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-77169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-sport"],"yoast_head":"\nHONDA, sponsor de l\u2019Esp\u00e9rance Sportive de Tunis - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"  La soci\u00e9t\u00e9 Japanese Motors Company (JMC), concessionnaire agr\u00e9\u00e9 en Tunisie du constructeur automobile japonais HONDA, vient de signer son premier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realites.com.tn\/fr\/honda-sponsor-de-lesperance-sportive-de-tunis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HONDA, sponsor de l\u2019Esp\u00e9rance Sportive de Tunis - 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