{"id":80758,"date":"2017-01-31T17:00:31","date_gmt":"2017-01-31T16:00:31","guid":{"rendered":"http:\/\/www.realites.com.tn\/?p=80758"},"modified":"2017-05-02T16:28:13","modified_gmt":"2017-05-02T15:28:13","slug":"tunisia-brand-awards-le-1er-trophee-marque-de-lannee","status":"publish","type":"post","link":"https:\/\/realites.com.tn\/fr\/tunisia-brand-awards-le-1er-trophee-marque-de-lannee\/","title":{"rendered":"TUNISIA BRAND AWARDS : Le 1er Troph\u00e9e Marque de l\u2019Ann\u00e9e"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-80760\" src=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2017\/01\/tunisia-brand-awards.jpg\" alt=\"tunisia-brand-awards\" width=\"552\" height=\"368\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2017\/01\/tunisia-brand-awards.jpg 552w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2017\/01\/tunisia-brand-awards-300x200.jpg 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p>Tunisia Brand Awards est le 1er Troph\u00e9e Marque de l\u2019Ann\u00e9e qui mettra les marques sur le march\u00e9 tunisien sur le devant de la sc\u00e8ne. En effet, dans le cadre d\u2019un Partenariat Public Priv\u00e9 avec l\u2019INNORPI, l\u2019UTICA, le CEPEX et l\u2019API, le Tunisia Brand Awards se veut \u00eatre une r\u00e9f\u00e9rence cr\u00e9dible aussi bien pour les marques locales qu\u2019internationales et ce via cette alliance avec ces institutions cl\u00e9s intervenant dans les domaines de la propri\u00e9t\u00e9 intellectuelle, de l\u2019investissement, du r\u00e9seautage et de la promotion de l\u2019exportation. Une grande opportunit\u00e9 pour les marques int\u00e9ress\u00e9es par l\u2019ouverture sur le march\u00e9 international.<br \/>\nLe Tunsia Brand Awards (TBA) sera un rendez-vous annuel qui mettra en comp\u00e9tition toutes les marques, locales et \u00e9trang\u00e8res, pr\u00e9sentes sur le march\u00e9 tunisien afin de r\u00e9compenser tous les efforts qu\u2019elles auront d\u00e9ploy\u00e9 tout au long de l\u2019ann\u00e9e pour satisfaire leurs fid\u00e8les consommateurs.<br \/>\nUne conf\u00e9rence a \u00e9t\u00e9 organis\u00e9e pour annoncer l\u2019\u00e9v\u00e9nement avec la pr\u00e9sence de Karim Khabthani l\u2019intiateur de TBA et le pr\u00e9sident du groupe Sherrington de pr\u00eat \u00e0 porter et du directeur g\u00e9n\u00e9ral de l\u2019INORPI Nabil Ben Bechir.<br \/>\nSelon les organisateurs pr\u00e8s de 300 marques sont cibl\u00e9es. Les inscriptions seront ouvertes jusqu\u2019u 15 f\u00e9vrier. Bien au-del\u00e0 d\u2019une simple manifestation annuelle de remise de troph\u00e9es, selon les organisateurs, le Tunisia Brand Awards se veut \u00eatre \u00e9galement le barom\u00e8tre de l\u2019indice de confiance du consommateur et de la r\u00e9putation de la marque sur le march\u00e9 Tunisien.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-80761\" src=\"http:\/\/www.realites.com.tn\/wp-content\/uploads\/2017\/01\/troph\u00e9e.jpg\" alt=\"trophee\" width=\"552\" height=\"368\" srcset=\"https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2017\/01\/troph\u00e9e.jpg 552w, https:\/\/realites.com.tn\/fr\/wp-content\/uploads\/2017\/01\/troph\u00e9e-300x200.jpg 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><br \/>\nPour une meilleure valorisation des marques face \u00e0 une soci\u00e9t\u00e9 consum\u00e9riste, les marques pr\u00e9sentes sur le march\u00e9 ne cessent de d\u00e9ployer des efforts en mati\u00e8re d\u2019Innovation, de Recherche et D\u00e9veloppement, mais aussi sur les plans de la Communication, du Marketing et du Branding.<br \/>\nSeulement, le constat fait r\u00e9v\u00e9ler que les marques ne sont pas mises en valeur en mati\u00e8re de reconnaissance, de cons\u00e9cration et surtout de propri\u00e9t\u00e9 intellectuelle et immat\u00e9rielle, qui n\u2019est que leur Capital d\u2019existence. D\u2019o\u00f9 est venue l\u2019id\u00e9e d\u2019organiser le Tunisia Brand Awards, dont la finalit\u00e9 sera de fournir aux marques pr\u00e9sentes sur le march\u00e9 tunisien l\u2019occasion de se mettre au niveau des standings internationaux en mati\u00e8re de Branding, d\u2019instaurer la culture de la Marque et de la concurrence loyale.<br \/>\nAinsi le comportement du consommateur envers ces marques sera plus r\u00e9fl\u00e9chi et plus rationnel.<br \/>\nLa c\u00e9r\u00e9monie de remise des troph\u00a0\u00bbes aura lieu le 16 mai au palais des congr\u00e9s de Tunis \u00e0 partir de 18h30.<\/p>\n<div class=\"accessible_elem\"><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tunisia Brand Awards est le 1er Troph\u00e9e Marque de l\u2019Ann\u00e9e qui mettra les marques sur le march\u00e9 tunisien sur le devant de la sc\u00e8ne. En effet, dans le cadre d\u2019un&hellip;<\/p>\n","protected":false},"author":60,"featured_media":80762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-80758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TUNISIA BRAND AWARDS : Le 1er Troph\u00e9e Marque de l\u2019Ann\u00e9e - R\u00e9alit\u00e9s Magazine<\/title>\n<meta name=\"description\" content=\"Tunisia Brand Awards est le 1er Troph\u00e9e Marque de l\u2019Ann\u00e9e qui mettra les marques sur le march\u00e9 tunisien sur le devant de la sc\u00e8ne. 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